MICE Forum 2014 statistics
The 10th Moscow International MICE Forum, Russia's most professional MICE Event.
17 March 2014 Moscow, Russia
| Event name: | Moscow International MICE Forum |
| Description: | Russia's most professionally organised MICE event |
| Date: | 17 March 2014 |
| Venue: | Tishinka exhibition centre, Central Moscow |
| Organiser: | aiGroup, Russia |
Participants:
96 participating companies from 65 countries including: Russia, Spain, Czech Republic, Turkey, Armenia, United Arab Emirates, Ukraine, Germany, Georgia, Italy, Iceland, Sri Lanka, Cyprus, India, Mexico, Greenland, Austria, Croatia, France, Belgium, South Korea, Greece, Nepal, Poland, Thailand, United Kingdom, Netherlands, Costa Rica, Sweden, Azerbaijan, Switzerland, Montenegro, United States, Latvia, Maldives, Israel, Dominican Republic, Jamaica, Morocco, Egypt, Uzbekistan, Estonia, Belarus, South Africa, Portugal, Bhutan, Antarctica, Jordan, Turkmenistan, Cuba, Seychelles, Guam, Hong Kong, Kazakhstan, Svalbard & Jan Mayen Isles, Bulgaria, Mauritius, Kyrgyzstan, Indonesia, Guatemala, Finland, Luxembourg, Venezuela, Lithuania, Hungary.
Exhibition area:
The MICE Forum covered a total floor space of 1,500 sq meters
Visitors:
This highly concentrated 1-day event attracted 1541 registered professional visitors including a increased number of Russian MICE specialists. The percentages of the visitor breakdowns are as follows:
| MICE Professional | 60% |  |
| Corporate Buyer | 2% | |
| MICE Specialist | 11% | |
| Corporate Travel Manager | 18% | |
| International Visitor | 1% | |
| Trade Visitor | 1% | |
| Media | 4% | |
| Commercial Visitor | 3% |
The Moscow International MICE Forum is firmly established as the leading MICE event in the Russia and the CIS with Russian speaking professional visitors from: Russia - 92%; Kazakhstan - 2%, Ukraine - 1%, Belarus - 1%, Armenia - 1%, Azerbaijan, Estonia, Uzbekistan, Latvia, Tajikistan, Kyrgyzstan, Lithuania - 3%.
International MICE visitors came from 48 countries. The most active international visitors were from Spain, Turkey, Germany, United Arab Emirates, Italy, Portugal, Croatia, Montenegro, Czech Republic, Estonia, Greece, United Kingdom, United States, Cyprus, Israel, Switzerland, South Africa, India, France.
The Russian MICE sector continues to show substantial growth and is becoming more structured. A majority of the business is now controlled by the MICE departments of the large Tour Operators. However an increasing number of specialised Incentive and Events agencies are emerging using Western style promotions and attitudes. Small Russian agents still remain responsible for a significant percentage of the total business due to their on-going relationships with long standing clients.
Pre-scheduled appointments:
Each participant had on average till 5 pre-scheduled meetings
| First time | 69% |  |
| Second time | 12% | |
| Regular visitor | 19% |
What is your main reason for visiting today?
| To research new MICE destinations | 25% |  |
| To meet existing partners | 18% | |
| To find new business partners | 43% | |
| To network with collogues from MICE industry | 14% |
How many specialised MICE events did your company organise last year?
| 1-5 | 29% |  |
| 6-10 | 22% | |
| 11-20 | 17% | |
| 20+ | 32% |
How many people in the MICE events that you have organised?
| 1-10 | 14% |  |
| 11-50 | 24% | |
| 51-100 | 28% | |
| 101-500 | 19% | |
| 500+ | 15% |
Please name countries in which you have organised MICE events in the last year
| Russia | 21% |
| Germany | 5% |
| Spain | 5% |
| Turkey | 5% |
| Czech Republic | 4% |
| Belgium | 4% |
| Italy | 4% |
| Ukraine | 4% |
| Greece | 3% |
| Israel | 3% |
| France | 3% |
| Bulgaria | 3% |
| Hungary | 2% |
| China | 2% |
| USA | 2% |
| Thailand | 2% |
| Other | 26% |
In which countries are you most interested today?
| Russia | 17% |
| Germany | 6% |
| Spain | 6% |
| Italy | 5% |
| Great Britain | 5% |
| Greece | 4% |
| France | 4% |
| Austria | 3% |
| Belgium | 3% |
| Israel | 3% |
| Latvia | 3% |
| UAE | 3% |
| USA | 3% |
| Czech Republic | 3% |
| Armenia | 3% |
| China | 2% |
| Montenegro | 2% |
| Switzerland | 2% |
| Other | 24% |
The statistics gathered from the registered trade visitors to the Moscow MICE Forum provide a detailed cross section of the current state of the Russian MICE sector. Whilst many companies have experienced a downturn in the overall expenditure over the last years, there is a positive trend to indicate that Russian businesses are resuming high profile Incentive travel especially with large groups reported in Dominican Republic, Mexico, Netherlands, Germany, Spain, South Africa, Turkey, Egypt, Thailand and Singapore.
Annual budgets for MICE travel appear to be increasing as Russian businesses acknowledge the need for incentives in the new and highly competitive post crisis period.
Interviews conducted at the Moscow International MICE Forum indicated a positive attitude to the future will many buyers speaking to International suppliers with concrete requests.