MICE Forum 2009 statistics
The 5th Moscow International MICE Forum, Russia's most professional MICE Event.
17 March 2009 Moscow, Russia
| Event name: | Moscow International MICE Forum |
| Description: | Russia's most professionally organised MICE event |
| Date: | 17 March 2009 |
| Venue: | Tishinka exhibition centre, Central Moscow |
| Organiser: | aiGroup, Russia |
Participants:
103 participating companies from 49 countries including:- Austria, Bulgaria, UK, Hungary, Venezuela, Germany, Hong Kong, Greece, Denmark, Israel, Indonesia, Jordan, Italy, Kazakhstan, Cambodia, Canada, The Caribbean islands, China, Costa Rica, Latvia, Lebanon, Lithuania, Mauritius, Макау, Morocco, Mexico, Norway, UAE, Oman, Portugal, Russia, Romania, Syria, Slovenia, USA, Thailand, Turkey, Ukraine, Finland, France, Croatia, Montenegro, Czechia, Switzerland, Sri Lanka, Ecuador, Estonia and Japan.
Exhibition area:
The MICE Forum covered a total floor space of 1,500 sq meters
Visitors:
This highly concentrated 1-day event attracted 1013 registered professional visitors including a increased number of Russian MICE specialists. The percentages of the visitor breakdowns are as follows:
| MICE Specialists | 64% |  |
| MICE Professionals | 15% | |
| International Visitors | 6% | |
| Corporate Buyers | 11% | |
| Trade Visitors | 2% | |
| Media | 2% |
The Moscow International MICE Forum is firmly established as the leading MICE event in the Russia and the CIS with Russian speaking professional visitors from:- Russia 75%, Ukraine 15%, Uzbekistan 3%, Kazakhstan 3%, Belarus 1%, Moldova 1%, Latvia 1%, Tajikistan 1%.
International MICE visitors came from 58 countries.
The Russian MICE sector continues to show substantial growth and is becoming more structured. A majority of the business is now controlled by the MICE departments of the large Tour Operators. However an increasing number of specialised Incentive and Events agencies are emerging using Western style promotions and attitudes. Small Russian agents still remain responsible for a significant percentage of the total business due to their on-going relationships with long standing clients.
Pre-scheduled appointments:
At total of 667 pre-scheduled appointments were made.
Each participant had on average 7 pre-scheduled meetings
| Final decision | 18% |  |
| Recommend final decision | 25% | |
| Research | 23% | |
| Plan / Organise | 34% |
Types of Events Organised
| Conference / Meeting | 17% |  |
| International Conventions | 9% | |
| Incentive Travel | 16% | |
| Business Travel | 18% | |
| Exhibitions | 7% | |
| Corporate Hospitality | 19% | |
| Product Launch | 2% | |
| Sports | 11% |
Job Title Breakdown
| CEO / Managing Director / Owner | 30% |  |
| Senior Executive | 32% | |
| Event Manager / Organiser | 16% | |
| Manager | 18% | |
| Other | 4% |
Number of events organised per year
| 1-10 | 41% |  |
| 10-50 | 34% | |
| 50+ | 25% |
Average attendance at events
| 01-20 | 20% |  |
| 20-50 | 22% | |
| 50-100 | 25% | |
| 100-250 | 17% | |
| 250-500 | 8% | |
| 500+ | 7% |
Annual Budget for Meetings & Incentives
| Up to €.100,000 | 49% |  |
| €.100,000 to €.250,000 | 21% | |
| €.250,000 to €.500,000 | 16% | |
| €.500,000 to €.1,000,000 | 7% | |
| €.1,000,000+ | 7% |
Geographical destinations for International MICE events
| Eastern Europe/CIS | 14% |
| Western Europe | 16% |
| Mediterranean | 12% |
| United Kingdom | 9% |
| Middle East | 7% |
| Africa | 6% |
| USA/Canada | 8% |
| Central/South America | 6% |
| Caribbean | 6% |
| Asia | 10% |
| Pacific | 6% |