Moscow International
MICE Forum

MICE Forum 2009 statistics

The 6th Moscow International MICE Forum, Russia's most professional MICE Event.
16 March 2010 Moscow, Russia

Event name:Moscow International MICE Forum
Description:Russia's most professionally organised MICE event
Date:16 March 2010
Venue:Tishinka exhibition centre, Central Moscow
Organiser:aiGroup, Russia

91 participating companies from 47 countries including:- Russia, Croatia, Germany, Turkey, Spain, Italy, Latvia, Denmark, Lithuania, United Arab Emirates, Montenegro, Estonia, Ukraine, Thailand, Cambodia, Czech Republic, Viet Nam, United States, Belgium, Canada, Greece, Mexico, United Kingdom, Netherlands, Austria, Caribbean islands, Malaysia, Costa Rica, Bulgaria, Tajikistan, Switzerland, Kyrgyzstan, France, Uzbekistan, Lebanon, South Africa, Moldova, Armenia, Slovenia, Venezuela, Poland, India, Singapore, Jordan, Turkmenistan, Syria and Hungary.

Exhibition area:
The MICE Forum covered a total floor space of 1,500 sq meters

This highly concentrated 1-day event attracted 1118 registered professional visitors including a increased number of Russian MICE specialists. The percentages of the visitor breakdowns are as follows:

MICE Specialists65%The percentages of the visitors
MICE Professionals17%
International Visitors2%
Corporate Buyers12%
Trade Visitors2%

The Moscow International MICE Forum is firmly established as the leading MICE event in the Russia and the CIS with Russian speaking professional visitors from: Russia - 85%; Ukraine, Belarus, Uzbekistan - 8%; Azerbaijan, Kazakhstan, Armenia, Estonia, Kyrgyzstan, Lithuania, Latvia, Tajikistan, Turkmenistan - 5%.

International MICE visitors came from 50 countries. The most active international visitors were from India, Turkey, Germany, Spain, UK, China and USA.

The Russian MICE sector continues to show substantial growth and is becoming more structured. A majority of the business is now controlled by the MICE departments of the large Tour Operators. However an increasing number of specialised Incentive and Events agencies are emerging using Western style promotions and attitudes. Small Russian agents still remain responsible for a significant percentage of the total business due to their on-going relationships with long standing clients.

Pre-scheduled appointments:
At total of about 500 pre-scheduled appointments were made.
Each participant had on average 5-6 pre-scheduled meetings

Visitors classified by level of responsibilities
Final decision20%Level of responsibilities
Recommend final decision24%
Plan / Organise33%

Types of Events Organised
Conference / Meeting18%Types of Events Organised
International Conventions8%
Incentive Travel14%
Business Travel17%
Corporate Hospitality22%
Product Launch3%

Job Title Breakdown
CEO / Managing Director / Owner32%Job Title Breakdown
Senior Executive34%
Event Manager / Organiser17%

Number of events organised per year
1-1037%Number of events organised per year

Average attendance at events
01-2016%Average attendance at events

Annual Budget for Meetings & Incentives
Up to €.100,00046%Annual Budget for Meetings & Incentives
€.100,000 to €.250,00024%
€.250,000 to €.500,00013%
€.500,000 to €.1,000,0009%

Geographical destinations for International MICE events
Eastern Europe/CIS15%
Western Europe16%
United Kingdom9%
Middle East7%
Central/South America6%

The statistics gathered from the registered trade visitors to the Moscow MICE Forum provide a detailed cross section of the current state of the Russian MICE sector.

Whilst many companies experienced a downturn in the overall expenditure over the last year, many noted that there were an increased number of small, more specialized events.

Whilst annual budgets have decreased the average number of attendees at these events has increased, especially in the 50-100 sector.

The geographical destinations have changed slight to the advantage of western Europe reflecting the lower budgets.

Interviews conducted at the Moscow International MICE Forum indicated a positive attitude to the future will many buyers speaking to International suppliers with concrete requests.