Moscow International
MICE Forum

MICE Forum 2011 statistics

The 7th Moscow International MICE Forum, Russia's most professional MICE Event.
15 March 2011 Moscow, Russia

Event name:Moscow International MICE Forum
Description:Russia's most professionally organised MICE event
Date:15 March 2011
Venue:Tishinka exhibition centre, Central Moscow
Organiser:aiGroup, Russia

76 participating companies from 46 countries including: Austria, Germany, Russia, Croatia, Turkey, Italy, Switzerland, Ukraine, Hungary, Spain, Latvia, Thailand, United Kingdom, Denmark, Oman, Czech Republic, United States, France, Metropolitan, India, San Marino, United Arab Emirates, Cambodia, Netherlands, Kazakhstan, Costa Rica, Vatican City State, Sweden, Bulgaria, Kenya, Sri Lanka, Fiji, Ireland, Belgium, Estonia, Norway, Canada, Finland, Maldives, Luxembourg, Slovenia, Venezuela, Singapore, Mexico, Monaco, Slovak Republic.

Exhibition area:
The MICE Forum covered a total floor space of 1,500 sq meters

This highly concentrated 1-day event attracted 1252 registered professional visitors including a increased number of Russian MICE specialists. The percentages of the visitor breakdowns are as follows:

MICE Specialists66%The percentages of the visitors
MICE Professionals14%
International Visitors3%
Corporate Buyers14%
Trade Visitors2%

The Moscow International MICE Forum is firmly established as the leading MICE event in the Russia and the CIS with Russian speaking professional visitors from: Russia - 93%; Ukraine - 2%, Kazakhstan - 1%, Belarus - 1%, Azerbaijan, Estonia, Uzbekistan, Latvia, Armenia, Tajikistan, Kyrgyzstan, Lithuania - 3%.

International MICE visitors came from 49 countries. The most active international visitors were from Spain, Turkey, Germany, Italy, Portugal, Croatia, Czech Republic, Estonia, Greece, India, United Arab Emirates, United Kingdom, United States, Cyprus and Israel.

The Russian MICE sector continues to show substantial growth and is becoming more structured. A majority of the business is now controlled by the MICE departments of the large Tour Operators. However an increasing number of specialised Incentive and Events agencies are emerging using Western style promotions and attitudes. Small Russian agents still remain responsible for a significant percentage of the total business due to their on-going relationships with long standing clients.

Pre-scheduled appointments:
At total of about 474 pre-scheduled appointments were made.
Each participant had on average 4-5 pre-scheduled meetings

Visitors classified by level of responsibilities
Final decision19%Level of responsibilities
Recommend final decision26%
Plan / Organise28%

Types of Events Organised
Conference / Meeting18%Types of Events Organised
International Conventions6%
Incentive Travel12%
Business Travel19%
Corporate Hospitality24%
Product Launch2%

Job Title Breakdown
CEO / Managing Director / Owner28%Job Title Breakdown
Senior Executive36%
Event Manager / Organiser19%

Number of events organised per year
1-1040%Number of events organised per year

Average attendance at events
01-2014%Average attendance at events

Annual Budget for Meetings & Incentives
Up to €.100,00051%Annual Budget for Meetings & Incentives
€.100,000 to €.250,00022%
€.250,000 to €.500,00011%
€.500,000 to €.1,000,0009%

Geographical destinations for International MICE events
Eastern Europe/CIS15%
Western Europe15%
United Kingdom8%
Middle East8%
Central/South America6%

The statistics gathered from the registered trade visitors to the Moscow MICE Forum provide a detailed cross section of the current state of the Russian MICE sector. Whilst many companies have experienced a downturn in the overall expenditure over the last years, there is a positive trend to indicate that Russian businesses are resuming high profile Incentive travel especially with large groups reported in Dominican Republic, Mexico, Netherlands, Germany, Spain, South Africa, Turkey, Egypt, Thailand and Singapore.

Annual budgets for MICE travel appear to be increasing as Russian businesses acknowledge the need for incentives in the new and highly competitive post crisis period.

Interviews conducted at the Moscow International MICE Forum indicated a positive attitude to the future will many buyers speaking to International suppliers with concrete requests.